Hyderabad’s HITEX Exhibition Centre is hosting the Travel & Tourism Fair, TTF. It is the oldest and the largest network of travel & tourism fairs that brings Indian and global travel industry under one roof in 10 cities, annually.

TTF Hyderabad 2014 is taking place at a historic time when the newly born Telangana State is shaping its future. This is the first time Telangana Tourism will be participating in any trade show.

This is the first time Telangana Tourism will be participating in any trade show

A pavilion with Telangana’s maiden campaign ‘It’s all in it’ has been set up side by side Andhra Pradesh Tourism’s pavilion with its latest theme ‘Everything’s Possible’. Participants from all parts of India and some from abroad have come together to showcase their destinations to the travel industry and tourists from this part of the country.

With over 200 stalls from 11 countries and 19 Indian States & Union Territories, the three-day travel trade show will bring together State tourism boards, national tourist offices, hoteliers, airlines, tour operators and travel agents, online travel companies, railways and cruise lines under one roof. Entry to the show is free.

Pavilions have been put up by Gujarat, Himachal Pradesh, Karnataka, Kerala, Goa, Jharkhand, Madhya Pradesh, Assam and many other States, to cater to the local tourists. Sri Lanka Tourism is participating as the ‘Partner Country’. Malaysia, Thailand and Oman are present as Feature Countries.

TTF Hyderabad also has participation from Jammu & Kashmir, Lakshadweep, Maharashtra, Delhi, Puducherry, Rajasthan, Tamil Nadu, Uttarakhand and West Bengal. Among other countries, UAE, Singapore, Vietnam, China, Nepal and Cambodia are also represented. India Tourism is also participating with a large pavilion in TTF Hyderabad.

Participating States and countries at TTF Hyderabad will present daily cultural events and marketing presentations to trade visitors. Speaking on the occasion, B P Acharya, principal secretary, Planning and Tourism, Government of Telangana said, “Telangana, the youngest State of India, offers a number of exciting destinations for the tourists both from India and abroad.

Apart from the capital city of Hyderabad, which is known for Charminar, Golconda fort, magnificent palaces, pearls and biryani, the Kakatiya circuit covering Warangal and Karimnagar, offers a flavour of the glorious heritage of the area.”

Andhra Pradesh, they already know but they have to know about Telangana, and its geography. People will not bother much as long as there are good destinations, because the space remains the same. We have opened a lot of jungle resorts and forest resorts in the Telangana site on the Maharashtra border and we will be talking about them. But old destinations must be sold and resold because there have been value additions all the time, there have been new circuits and packages all the time. And there have been new clients here all the time, so we will have to keep talking.”